KEKE PALMER ALL ABOUT HER BRAND: Nickelodeon star, at age 16, knows what it takes to market herself.
December 8, 2009

*Keke Palmer, the 16-year-old star of Nickelodeon's No. 2 show
"True Jackson, VP," says a lot of thought has been put into the
direction of her exploding career.
When the
network offered her the series, which is second only to "iCarly,"
Palmer was already a respected film actress, having starred in the
critically-acclaimed "Akeelah and the Bee" and Tyler Perry's "Madea's
Family Reunion." Still, the youngster questioned whether her own TV
show was the right move.
"I didn't want to make it
seem like I was less serious about movies, but I'm about to do an album
with Interscope and my parents thought it would be good to broaden my
audience with kids. I am now so glad I did it," she tells Variety.
"Execs watch the show with their kids and think of me for projects.
They see I have a big fanbase, and it opens doors."
This year, Palmer launched
her TV character's fashion line Mad Styles at Wal-mart -- yet another
upward step in her career -- though the mogul-in-the-making insists her
true goal is just to leave a lasting impression.
"I would hope that I'd
inspired young girls, that I'd changed music in some way, put a name
for myself in the acting world," says Palmer, who ultimately wants
people to think, "Wow, she can do this, she can do that, and she has a
really good head on her shoulders."
"The sky is the limit," Palmer says of her career, "but I'm not up to the sky yet."
KEKE PALMER ALL ABOUT HER BRAND: Nickelodeon star, at age 16, knows what it takes to market herself.December 8, 2009 http://www.eurweb.com/images/articles/200912/keke-palmer.jpg *Keke Palmer, the 16-year-old star of Nickelodeon's No. 2 show"True Jackson, VP," says a lot of thought has been put into thedirection of her exploding career. When thenetwork offered her the series, which is second only to "iCarly,"Palmer was already a respected film actress, having starred in thecritically-acclaimed "Akeelah and the Bee" and Tyler Perry's "Madea'sFamily Reunion." Still, the youngster questioned whether her own TVshow was the right move. "I didn't want to make itseem like I was less serious about movies, but I'm about to do an albumwith Interscope and my parents thought it would be good to broaden myaudience with kids. I am now so glad I did it," she tells Variety."Execs watch the show with their kids and think of me for projects.They see I have a big fanbase, and it opens doors." This year, Palmer launchedher TV character's fashion line Mad Styles at Wal-mart -- yet anotherupward step in her career -- though the mogul-in-the-making insists hertrue goal is just to leave a lasting impression. "I would hope that I'dinspired young girls, that I'd changed music in some way, put a namefor myself in the acting world," says Palmer, who ultimately wantspeople to think, "Wow, she can do this, she can do that, and she has areally good head on her shoulders." "The sky is the limit," Palmer says of her career, "but I'm not up to the sky yet."